Logo & Brand Design
Branding helps businesses stand out from the competition.
Brand Identity Strategy
Stand out from the competition.
Today, running a business is about more than simply offering products or services. It is about making sure that you can offer solutions to problems. You should be looking to solve specific problems for specific people. This is your target audience.
By having a target audience, you know who you are dealing with and what they are looking for in terms of problems that need solves. So, you should be doing everything you can to immediately stand out as the solution to their problems.
And how do you make that possible? You stop building a business, and instead you develop a brand.
And how do you make that possible? You stop building a business, and instead you develop a brand.
And how do you make that possible? You stop building a business, and instead you develop a brand.
What is brand design?
Brand design is a recreation of the way your business comes across. A business is simply a storefront or a service provider that lacks any real personality or unicity. A brand, though, has a clear focus. It has a specific look, a distinct message, a particular language, and a clear target audience. Businesses target everyone and anyone hoping they can help someone; brands target a specific group of people, knowing they can help them.
Brand design, though, requires you to have:
- A clear and specific identity that speaks directly to the audience that you intend to help out.
- A colour scheme and design that fits in with the kind of industry that you are based in.
- A designed logo that is immediately recognisable to anyone who has worked with you.
- A new approach to client location, interaction, and support that follows a specific plan.
Brand is Key
Why Brand Identity is Important
Today, the rise of the internet and global communication means that consumers can go further afield. You can no longer rely on being a high-cost, high-demand business in a local area with no competition. Instead of building a business reliant on people needing your services, competition is not too far away. Global delivery systems means that someone could find a better price, or a better product, simply by shopping around. So, you cannot get by with your brand identity simply being the only show in town!
Customers are likely to show loyalty to a brand that offers complete transparency.
94%
Shoppers stay loyal to brands that share their values.
89%
Consumers feel more positive about a brand after reading customized content.
82%
Color improves brand recognition by up to.
80%
Consumers love a brand because of helpful customer service.
73%
Presenting a brand consistently across all platforms can increase revenue by.
23%
Our Professional Services Include:
- A unique logo that is tailored to your audience, your industry, and your chosen colour scheme
- A specific colour palette that uses colour marketing to ensure the colours match your industry
- Specific shapes and geometry that feel like a natural fit for the kind of business you are running
- Taglines and branded writing that sounds as if it came directly from the mouth of your business
- Tone of voice adjustments that speak to your target audience in the tone they like to hear/read
- Vocabulary choices that feel suitable to your audience, whilst creating excitement and intrigue
- Typography choices that match up with the look, feel, and personality of your business today
- Imagery and designs that feel absolutely perfect for the kind of business that you are building
- Positioning that helps to really grab the attention of your target audience without any hassle
What Does Brand Design Include?
Below are common design benefits of working with our team. Through comprehensive logo and brand design,
we can make sure your business looks, feels and sounds unique.
we can make sure your business looks, feels and sounds unique.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
~ Seth Godin